Privacy Policy
Footwear Express (“we,” “our,” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy. This document explains how we collect, use, disclose, and safeguard your information when you visit our website.
1. INFORMATION WE COLLECT
We may collect the following types of information:
a. Personal Information
When you interact with our website, we may collect personally identifiable information such as:
Name
Email address
Phone number
Billing and shipping address
Payment information (processed securely via third-party providers)
b. Non-Personal Information
We may also collect non-identifiable data, including:
Browser type
IP address
Device information
Pages visited and time spent on the site
c. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance user experience, analyze traffic, and personalize content.
d. Use of Meta Pixel
Our website uses the Meta Pixel, a web analytics and advertising tool provided by Meta Platforms, Inc. This tool helps us understand user activity on our website and deliver more relevant advertising on platforms such as Facebook and Instagram.
Categories of Personal Information Collected
Through the Meta Pixel, we may collect the following categories of personal information:
Internet or other electronic network activity (e.g., pages viewed, links clicked, time spent on pages)
Device and browser information (e.g., IP address, device type, operating system)
Commercial information (e.g., products viewed, items added to cart, purchases)
Inferences drawn from your activity (e.g., preferences or interests)
Purpose for Collection
We collect and use this information to:
Operate and improve our website
Analyze website traffic and user behavior
Deliver targeted advertisements
Measure the effectiveness of our advertising campaigns
Sharing and “Sale” of Personal Information
We may share personal information collected via the Meta Pixel with Meta Platforms, Inc. for advertising and analytics purposes. Under California law, this type of sharing may be considered a “sale” or “sharing” of personal information for cross-context behavioral advertising.
We do not knowingly sell or share personal information of individuals under the age of 16.
e. Use of Live Chat & Customer Messaging
We use a third-party live chat service, Chatra, to communicate with visitors and provide customer support in real time.
Information Collected
When you interact with our live chat, we may collect:
Your name (if provided)
Email address (if provided)
Chat messages and conversation history
IP address and approximate location
Device and browser information
Pages visited on our website
This information is collected to:
Respond to your inquiries
Provide customer support
Improve our services and website experience
How Chatra Uses Data
Chatra may process and store your information on our behalf. This may include:
Storing chat transcripts
Tracking visitor behavior on the site during chat sessions
Using cookies or similar technologies to enable chat functionality
Chatra’s use of your information is governed by their own privacy policy.
Legal Basis (if applicable)
We process this information based on:
Your consent (when you initiate a chat)
Our legitimate business interest in providing customer support
Data Sharing
We do not sell the information collected through live chat. However, data may be shared with Chatra as a service provider to facilitate communication.
Data Retention
Chat conversations may be stored for record-keeping, training, and customer service purposes. We retain this information only as long as necessary to fulfill these purposes.
Your Rights
Depending on your location (such as California or Oregon), you may have the right to:
Request access to personal data collected about you
Request deletion of your data
Opt out of certain data uses
To make a request, please contact us at: info@footwearexpress.com
Cookies & Tracking
Chatra may use cookies or similar tracking technologies to:
Remember your chat session
Improve chat performance
Analyze usage
You can manage cookies through your browser settings.
2. HOW WE USE YOUR INFORMATION
We use the information we collect in the following ways:
To process and fulfill orders
To communicate with you regarding your purchases or inquiries
To improve our website, products, and services
To send promotional emails (if you opt in)
To detect and prevent fraudulent transactions
3. SHARING YOUR INFORMATION
We do not sell your personal information. However, we may share your information with:
Service providers (payment processors, shipping partners, email services)
Legal authorities if required by law or to protect our rights
Business partners in the event of a merger, sale, or acquisition
4. DATA SECURITY
We implement appropriate technical and organizational measures to protect your personal data. However, no online platform can guarantee absolute security.
5. YOUR PRIVACY RIGHTS
Depending on your location, you may have the right to:
Access the personal data we hold about you
Request corrections or deletion of your data
Opt out of marketing communications
Restrict or object to certain data processing
To exercise these rights, contact us at: info@footwearexpress.com
6. THIRD PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their policies.
7. CHANGES TO THIS PRIVACY POLICY
We may update this policy from time to time. Any changes will be posted on this page with an updated effective date.
If you have questions about this Privacy Policy, please contact us at:
Footwear Express
290 Commercial St NE
Salem, OR 97301
info@footwearexpress.com
503-589-9794